ASO guides
Practical, up-to-date playbooks for ranking higher and converting better on the App Store.
Guides
App Store Optimization (ASO): the complete guide for iOS developers
Learn how App Store search ranks apps, which metadata fields matter, how ratings and screenshots drive conversion, and a 30-day ASO plan for your iOS app.
How to use the App Store keyword field (all 100 characters of it)
Format, rules and strategy for the App Store keyword field: commas without spaces, plurals, no repeats, no trademarks, and how words combine across fields.
How to write an App Store title and subtitle that rank and convert
Write a 30-character App Store name and subtitle that rank and convert: the brand + keyword pattern, examples by category and the mistakes that cost downloads.
App Store screenshots that convert
How to plan, caption, order, localize and test App Store screenshots so searchers tap Get: the first-three rule, panoramic sets, previews and sizes.
App Store localization: rank in more countries
Localize App Store metadata and screenshots to rank and convert in more storefronts: which locales each country uses, keyword strategy and a workflow.
The most common App Store rejections and how to avoid them
Why apps get rejected in App Review: guidelines 2.1, 2.3, 4.2, 4.3, 5.1.1, 3.1.1 and 2.5, plus privacy manifests, review notes, replies and appeals.
The ASO checklist for launching an iOS app
A step-by-step ASO checklist for launching an iOS app: keyword research, metadata, screenshots, previews, localization, ratings, In-App Events and post-launch tests.
Compare ASO tools
Appsium vs Appfigures: which one does your iOS app need?
Appsium vs Appfigures for indie iOS developers: keyword research, AI metadata, screenshots, pricing, and where Appfigures' analytics and estimates win.
Appsium vs AppTweak: an AppTweak alternative for indie iOS apps
Comparing Appsium and AppTweak for indie iOS developers: features, pricing, AI metadata and screenshots, and where AppTweak's market data is stronger.
Appsium vs Astro: keyword tracker or full ASO workspace?
Appsium vs Astro, the Mac ASO keyword app: rank tracking, keyword research, AI metadata, screenshots and pricing compared for indie iOS developers.
The best ASO tools for indie iOS developers in 2026
An honest 2026 roundup of ASO tools for indie iOS developers: Appsium, AppTweak, Appfigures, Astro, Sensor Tower, MobileAction and AppFollow, with prices.
Appsium vs Sensor Tower: a Sensor Tower alternative for indie iOS apps
Sensor Tower is enterprise market intelligence; Appsium is a self-serve ASO workspace for indie iOS apps. Features, pricing and who each one is for.
See how your App Store page scores — free.
Paste your App Store link and get an ASO Score with the fixes that matter most. Then let Appsium research keywords, write metadata in every language and design your screenshots.